DJSCM was briefed to create and launch a visually integrated campaign across all relevant media including TV, Radio, Bus, 48 Sheet, Press and Taxi Advertising. The core campaign message developed was “TSPC markets 4 out 5 Properties” in parallel with “In 2016 TSPC Member Solicitors sold over 2,700 Properties In Dundee, Angus and North Fife.” And underpinned by “Only your TSPC Solicitor gets you access to the market leader property portal/centre/guide.” No competitive estate agent can deliver this! We then Visually profiled and promoted the key market statistics, which then afforded significant creative and media usage flexibility as all copy, communicated this and imagery could then be tailored to suit. The campaign media was planned and bought by DJSCM.
The core visual theme was created centered on “TSPC markets 4 out 5 Properties” in parallel with “In 2016 TSPC Member Solicitors sold over 2,700 Properties in Dundee, Angus and North Fife.” And which accentuate the benefits TSPC delivers for its Members clients and when combined promote the overall capability of TSPC.
Radio offers much sought immediacy and intimacy and allows the core campaign’s values to be communicated using humorous examples of why people should be using TSPC rather than one of a raft of about 20+ property portals with a combined market share of circa 10%.
All these combine to accentuate key benefits and selling points for TSPC. The use of several eye catching but linked headlines affords the opportunity to say something very different per execution but also to underpin the core campaign messages. And all located at very prominent sites in Dundee, and Angus.
These are very flexible and cover central areas of Dundee and the Angus towns as well as the outlying areas reinforce with significant impact the creative campaign message.
Reinforced the core messages using tactical Front Page Solus, Weather strip graphics and specific targeted Sponsorship. And the TSPC Guide also carries relevant In House Support Ads.