TSPC and PSPC agreed to work more closely to realise identified synergies DJSCM then implemented this for an integrated advertising campaign targeting home buyers and sellers whilst raising awareness of Member Solicitors across Tayside and Perthshire.
DJSCM created a tactical Advertising campaign to support the Property Departments in Kirkcaldy and Dunfermline. And also planned and bought the media.
DJSCM had designed and built the original Egyptian Halls web site and were then delighted to be awarded the on going re-development work. This involved a site layout change including greater use of video and images along with improved navigation and functionality.
This work re-aligned the PSPC identity to reflect the overall SPC identity, which had been implemented for virtually all the rest of the property centres across Scotland.
To promote a new PSPC approach the objective being to reinforce PSPC was the local market leader it was decided to offer Free Listings as part of this. And a set of integrated visual collateral was developed and implemented. Media was also planned and bought by DJSCM.
Given TSPC and PSPC produce impressive quarterly sales figures these are then promoted and reinforced to key stakeholders and local buyers and sellers of homes using relevant targeting options.