As we all slowly started getting back to normal after the COVID-19 Pandemic, DJSCM was asked to develop and produce an integrated advertising campaign for TSPC.
The campaign targets homebuyers and sellers by continuing to highlight TSPC’s unrivalled market leading position in the local property market.
Given the uncertain societal environment it was agreed to create a campaign that was a positive reinforcement of life through the various house buying age groups. DJSCM developed an illustrative style that profiled and reinforced a tangible sense of positivity and happiness, emotions that been dampened and downgraded during lockdown.
The over-arching theme was further reinforced by the creation of a campaign strapline ‘The window to your next home’ which engenders a sense of empathy and optimism among home buyers and sellers. This was also implemented for all visual collateral.
All media was also planned and bought by DJSCM and is again an effective combination of all options reflecting and reinforcing the accelerating pace of change the media landscape is undergoing.